Community Impact Partners

What is Community Impact Partnership at the national level?

Community Impact Partnership at the national level offers a unique opportunity for brands to align with the Out of the Darkness Walks on a much larger scale, extending their presence across multiple Walks, regions, and markets while demonstrating a long-term commitment to mental health.

These high-impact partnerships go beyond local sponsorship, offering multi-market visibility, customized engagement opportunities, and a platform for shared storytelling across our community of supporters.

Partnership packages typically begin with a presence at 8 Out of the Darkness Walks, with opportunities tailored to meet your mission, values, and desired impact.

91% of global consumers are likely to switch brands to one associated with a good cause, given comparable price and quality.

93% of employees believe companies must lead with purpose, and 95% think businesses should benefit all stakeholders, not just shareholders.

Corporate sponsorship can improve public perception and foster customer loyalty, especially among the next generation.

AFSP is a 501(3)(c) organization with a 4 star rating on Charity Navigator and an A rating on Charity Watch. All donations are 100% tax-deductible.

Community Impact Partnership includes high-level marketing and publicity benefits leading up to, on, and after Walk day.

The Out of the Darkness Walks a top 30 peer to peer fundraising event; highly publicized and happening wherever you have a market: all 50 states, DC, and Puerto Rico.

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What your funds support:

Thanks to our Community Impact Partners, donors, walkers, and sponsors, AFSP is the largest private funder of suicide prevention research in the United States. The majority of that funding comes from the Out of the Darkness Walks.

AFSP's mission to save lives and bring hope to those affected by suicide is realized through:

Research

Advocacy

Programs

What it can look like on Walk day:

Logo on all event signage and banners
Dedicated space to showcase your brand
Logo on the official Community Walk t-shirt
Verbal recognition during Opening Ceremony

The Walks are highly publicized events, with hundreds or thousands of attendees, as well as news coverage, social media coverage, photos, and videos.

What it can look like digitally:

Recognition in AFSP's Annual Report
Logo placement on event registration pages
Logos featured in all emails to registered participants
Company shout out in push notifications from the DonorDrive app
Social media posts on AFSP National and Out of the Darkness Walk accounts

AFSP is a powerful brand, over 188,000 walkers participating in 2024, each sharing with their friends, families, and professional networks. Digital messaging on Community Impact Partners are shared with all of them, as well as broadcast on our highly publicized social media channels.

Company teams across the country:

With 400+ Community Walks in all 50 states, DC, and Puerto Rico, we have Walks where you have headquarters, offices, and employees. You can create local company teams at any locations you choose! It's a great way to foster competition, drive employee engagement, show your dedication to mental health, and let the world know that your company prioritizes wellbeing.

Looking to see which Walks are happening in your community?

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Custom landing pages for your employees:

Company landing pages are a great way to have a personalized, central location for all of your teams across the nation to access registration links and company-specific instructions. It can be tailored to your preferences, with links to company teams under various Walks, information on how much your teams have raised together, which individuals and teams are in the lead, and resources for ERGs. It can also foster some friendly competition between offices!